Senior product designer who makes complex products easy to use.
I focus on user experience: understanding the messy problem, shaping the flow, and seeing it through to the shipped interface. More about me
Open to full-time roles · Based in Mexico · Works US hours (CT)
Selected work
03
Most of a 20-year-old CRM was data tables, and every one of them was built differently. I turned 25 screens into one data table system.
- users
- 53,000
- pages
- 40+
- components
- 150→20
Umba's loans in Nigeria started as an MVP. Over a year of small releases, I designed the version people could apply for, repay and recover with.
- application drop-off
- −30%
- countries
- 2
A 40-player golf league in Mérida ran on scorecard photos sent over WhatsApp and hours of Excel. I designed and built the app that captures scores on the course and runs the league on its own.
- players
- 40
- scorecards
- 288
- manual approvals
- 0